Operational Excellence
December 5, 2023

Ford Pro and Xcel Energy collaborate on charging infrastructure for business fleets

New 30x30 initiative to support installation of 30,000 EV charging ports by 2030

Today, Xcel Energy and Ford Pro, the commercial division within Ford Motor Company, announced a unique collaboration to scale EV adoption and increase access to charging infrastructure for business fleets. The 30x30 initiative, which helps eliminate key obstacles and the complexity of charging infrastructure by offsetting costs and simplifying installation, aims to install 30,000 electric vehicle charging ports by 2030 for business fleets across Xcel Energy’s service territories in the U.S. 


The 30x30 initiative is launching within Xcel Energy’s broader Electric Vehicle Supply Infrastructure (EVSI) program. Xcel Energy will install the charging infrastructure for business customers that qualify for and enroll in an approved EVSI program in the customer’s service location, with most upfront costs offset by Xcel Energy. Ford Pro will provide Ford Pro charging equipment and post-installation customer service and support.  


Ford Pro and Xcel Energy also intend to analyze telematics data from vehicles participating in the initiative to promote commercial charging during off-peak times, helping reduce electric grid emissions and potentially saving customers money. This novel approach provides energy and utility companies a template for future collaboration, helping them meet the EV charging infrastructure needs of businesses in their service areas. 


“Ford Pro and Xcel Energy are pioneering a whole new way to scale EV charging infrastructure,” said Amanda Rome, executive vice president; group president, utilities; and chief customer officer at Xcel Energy. “Ford Pro is a trusted provider in fleet electrification, scaling charging infrastructure for fleets with smart vehicle, charging and software solutions. And Xcel Energy is a trusted advisor in transportation electrification, providing clean energy, infrastructure and innovative solutions for customers’ homes, businesses and EVs. Together, we are committed to making a real impact on the future of electrification in America.” 


Starting in 2024, 30x30 will be available through Xcel Energy’s EVSI program in Colorado and Wisconsin. The program will seek opportunities for expansion in future states over the next six years within Xcel Energy’s service territories, pending regulatory approvals, including Michigan, Minnesota, New Mexico, North Dakota, South Dakota and Texas. 


“We know electrification can be complex for businesses,” said Ted Cannis, Ford Pro CEO. “We’re focused on helping them make that transition at the right time in the right way that’s best for their business. We know that may require new ways of working to encourage and support adoption. We’re honored to work with Xcel Energy — together we’re creating a new model to help eliminate barriers for businesses in their electrification journey.”